Entries in New Balance (8)

Tuesday
Jan082013

Gettin Our Street Art On!

We started the New Year off with a bang, beautifying New Balance's Corporate headquarters in Boston. Street art techniques were used in their stairwells to showcase vintage and modern NB athlete prints. We installed, aged and texured them, bringing to life a rich surface treatment that emphasized the restored brick architecture. Cheers to another successful project highlighting the rich history of the NB legacy.

Tuesday
Nov272012

NB Holiday Wreaths


Hundreds of sample shoes arrive from NB.

Phase one of shoe prep begins, dipping each in paint.

 

Tuesday
Jun052012

Behind the Scenes: Brick aging & wood panel build

Raw space with multiple brick facades at varying stages of aging and plywood blocking for wood panels. Liz takes a dust free breather.

Pre-treated brick - it's a mess!

It was insane how many different types of brick/stone there were in one space - 7 in total! The history and architecture revealed itself one layer at a time. A true challenge to merge the varieties in tone and aged appearance using mortar, paint and other tricks of the trade.

While Liz and I were up high painting the brick, Jenny was hard at work mixing just the right shades of grey for us to keep the progress moving through the night.

Completed brick tones!

Sketch reflecting aged brick walls with intermittent wood panels on which to highlight merchandise.  And our sturdy, yet feminine hard hats.  We can be safe AND look hot!

Measuring and designing the reclaimed wood plank patterns to be used for the large-scale wood panels.

In the background are my collaborators Kirsten Marchand, NB Senior Store Planner and our talented carpenter Sal. 

Sal refers to my printed template to ensure correct placement of each plank. He rocked AND he let me use his pneumatic nail gun to secure the final structure! Hot damn it was powerful! 

I never tire of seeing the vision come to life!

Photography by Conor Doherty

View Full Project

Wednesday
May022012

Setting the Scene: NB Spring Catalog - Part 2

3 additional sets were created: the NB Minimus (too cool), a conceptual subway/road map and a four sided beam.

 

View Full Project

Monday
Apr232012

Setting the Scene: NB Spring Catalog - Part 1

Creating a stadium in the studio was challenging and amazingly rewarding!

As inspiration I channelled the set from one of my favorite childhood movies - Clash of the Titans.

View Full Project